The 'Made in Africa' market remains largely untapped and is increasingly drawing attention not only within the continent but also among the 140 million members of the African Diaspora.
Factors such as affordable labor costs, the adoption of new technologies, improved regulatory frameworks, and better access to organized logistics are significantly enhancing the ability of African suppliers to export goods made on the continent.
African culture is establishing a stronger presence on the global stage. From entertainment to goods and services, products from Africa are gaining international acclaim, positioning the continent as an influential player on the world scene.
The remarkable success of the film "Black Panther" has showcased the universal appeal and inclusivity of African culture, resonating with new generations worldwide.
The African continent has begun to export its goods and services more substantially. The development of state-of-the-art e-commerce platforms that integrate networks of small and medium-sized enterprises (SMEs) is set to boost trade both locally and internationally.